Who we are

Traction Partners is a European business development company founded by enterprise sales experts, each with 10+ years of experience.
Our co-founders bring a unique blend of expertise, having previously held senior roles at global leaders like SAP and HP, alongside hands-on experience scaling international startups across Europe.

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Backed by a senior advisor with over 40 years of experience launching and scaling B2B consulting companies worldwide, we help Software vendors land their first customers, validate traction, and scale efficiently in Europe.

Traction Partners was born from one simple insight :
Too many great Software products fail to reach their potential in Europe because they lack local presence, language, and credibility.

We fix that. Acting as your first country managers, we help you build real traction before you invest in local infrastructure.

Our Mission

We help the world’s most ambitious software vendors validate and scale their European presence, faster, leaner, and smarter.

At the same time, we enable European companies to access innovative technologies through a local, experienced, and trustworthy partner.

We believe the next decade of software growth will be driven by international expansion.

Yet for many vendors, the cost, complexity, and risk of entering new markets remain high, delaying growth and leaving revenue on the table.

Traction Partners bridges that gap.
Combining senior enterprise sales execution, local market expertise, and operational fluency to help you gain traction, without the friction of setting up a local entity.

Our Values are Yours

A chart displaying company values: Transparency, Partnership, Execution, Expertise, and Agility, with descriptions for each.

Our DNA

Local Expertise, Global Mindset.

Based in Paris and Barcelona, we operate at the crossroads of two of Europe’s most dynamic Software hubs.

We understand both the strategic expectations of global leadership teams, and the tactical realities of local enterprise sales.

This dual perspective allows us to align perfectly with your objectives: strategic, measurable, and ROI-driven.

  • Multilingual & multicultural team : we navigate cultures, languages, and business environments seamlessly.

  • Hands-on approach : no theory, just execution and measurable results.

  • Long-term mindset : we grow with our partners, not just for them.

  • Data-driven process : metrics, KPIs, and accountability from day one.