The Value for Local Clients.
Access world-class Tech solutions : locally, simply, and securely.

Our concept

Every week, new technologies emerge across the world, tools that could help European companies grow faster, automate smarter, or communicate better.
Yet, many of these innovations never reach European buyers.

The reason isn’t the lack of value, it’s the lack of access.
Different languages, compliance rules, or time zones often prevent direct collaboration between international Software vendors and European enterprises.

Traction Partners bridges that gap.

We connect European businesses with the world’s most innovative Tech vendors, making adoption easier, safer, and fully compliant.

Office with large windows showing a city skyline and the Eiffel Tower in the distance, furnished with chairs and a small table.

What We Bring to You

Simplicity

We make it easy to discover and evaluate international software solutions, with local demos, clear documentation, and meetings in your language.

Trust & Compliance

Every solution we represent complies with European standards, including GDPR, DPA, and data residency requirements.
You can engage with confidence, knowing contracts and processes are locally validated.

Local Relationship, Global Innovation

You benefit from a trusted local contact who understands your business context, while accessing global technology that might otherwise remain out of reach.

Transparency

We operate independently and transparently: our goal is not to sell at any cost, but to ensure that the solutions we bring truly create measurable value for your teams.

Three professionals in a dark conference room with a large screen displaying financial data. Two men are in the foreground, one with glasses, watching the screen, while a woman in a blazer sits behind them, also looking at the screen. There are documents, a pen, a coffee mug, and a glass of water on the table.

Our Role

We act as your local interface for selected innovative software vendors.

That means :

  • One local point of contact (for demos, presentations, contracts, and follow-up).

  • Solutions with big value potential for our Clients,
    Accelerate Time-to-Value

  • Smooth collaboration between your teams and international vendors.

You keep the direct relationship with the technology provider, while we make the process seamless, administratively, legally, and operationally.

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Scrabble tiles spelling 'ALIGNMENT' on a white background.

How We Work With You


Discovery — We identify your needs and recommend relevant solutions.

Evaluation — We coordinate demos, presentations, and strategy reviews.

Contracting — We facilitate legal and procurement processes.

Follow-up — We ensure smooth onboarding and serve as a liaison for renewals or roadmap discussions.

Two informational cards, one titled 'Faster Innovation Access' and the other 'Unified Global Partnership,' with icons of a rocket and a globe with interconnected nodes, describing business solutions.

The Value For You

Faster deployment
Compared to traditional procurement cycles

3X

Single point of contact
For all your solution requirements

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